3 Things to Personalize on Your Substack Right Now
Just a few *important* things that might slip through the cracks when setting up your Substack!
As we know, Substack accounts look exactly the same out of the box. The default fonts, the filler text, and an automated welcome email. P.S. I know there are a lot of settings and it can be a bit overwhelming when you first dive in.. I’ve been there.
But, here’s the thing: it doesn’t matter how good your content is if a new reader lands on your account and can’t immediately tell who you are, what you’re about, or whether it’s worth their inbox space {and time}.
You have about 10 seconds to answer those questions before someone peaces out. Actually, it’s probably less than that 🫠
So, I thought I would share 3 things you could do this week to personalize your Substack to help your readers fall in love with you :)
N.01 - Your About Page
I’m sure you’ve seen others talk about this, but your About page is more important than you think. I’ve looked at tons of them over the last year, and they fall into a few categories:
Completely “blank” (still using that default placeholder text).
Somewhat filled out, but no real goal.
Actually personalized with intention and great CTA’s.
An About page isn’t just a bio or a “resume”. It’s a pitch to some stranger who found you and is deciding whether to hand over their email address and hit that little follow button.
I recommend including these 3 things:
Open with a hook, not just an introduction: Take a peek at Helena Di Biase’s Really Rich about page. She doesn’t start with her credentials or her background. Instead, she opens by naming the “trap” her reader is already in: A business that makes money but needs you in it constantly. She’s describing her reader’s life before she even starts to talk about herself.
