Watch Me Design a European Garden Party-Inspired Monogram
I can’t tell you how much I love creating monograms ;) The smallest tweaks can turn it into something that tells a story.. and this one from a past semi-custom brand was too good not to share!
Peek at just a few stock images I pulled for the brand to give you an idea of the style.
The Monogram:
My client pinned some serif monograms and images with scalloped edges (from pillows, stationery, etc). With her style in mind, I knew I didn’t want it to feel like a ‘fashion’ serif monogram, but a timeless one that felt like you’d see it adorned on a vintage ceramic bowl.
The Breakdown:
My monograms must be well-balanced and not lean too heavily in one direction. Because my client is in the holistic space, I wanted to make sure there was a balance between casual/comfort and vintage/classic. Below are some things I take in mind when crafting the perfect monogram.
MIRRORING:
When you have a 2 letter monogram, you often have the option to create a mirrored look by reflecting the letters. I got lucky with this one because it was HCC (yay, to having two C’s)! This style will give the monogram a more traditional look and feel very balanced and easy on the eyes.
OVERLAPPING:
You have to be very conscious of the amount of detail when overlapping letters. IE: How busy it looks, especially when scaling it down. You have to make sure there is enough space between the letters and that it doesn’t look too heavy.
You’ll notice I ‘erased’ part of the letters to clean it up, but also to help designate the letters and feel modern.
THE DETAILS:
If you look at monograms from the 1800s, you’ll notice the details on the feet. I wanted to include those little details (even in the middle connecting the ‘H’) to make it feel vintage.
THE BALANCE:
The overall was very balanced, between traditional serif and lettering, so I wanted to make sure to do the same with the monogram emblem. I pulled in a dainty, yet clean, scalloped edge to help create that balance. I knew anything with more detail would feel too heavy.
